Personal Injury Lead Generation
We’re on the scout for your cases.
Case Scouter runs the creative, captures the lead, and screens the intake the moment it’s clicked.
It’s time to maximize your marketing budget and focus on what your firm does best — winning cases.
Hi there — we’re going to ask a few quick questions so a law firm has what they need to see if they can help. You can leave anytime and pick up right where you left off. Can you tell us a bit about what happened?
2:14 PMWhy Case Scouter
Lead response time matters.
Firms without an intake team lose a potential case in the gap between the click and a callback. With thousands of firms to choose from, people aren’t going to wait around for a callback or a form response — they want an immediate reply. That’s the gap Case Scouter closes: we reach victims the moment they click the ad and collect everything needed, in up to 10 languages.
Referral Leads
20%–33%
of the legal fee collected
Subject to state bar rules
Direct Leads
5%–12% of revenue
typical marketing budget
+ ~$150K director salary, before other staff costs
Organic / SEO
$3K–$15K/mo
to build and maintain
for 20–50+ leads/month, for established campaigns
Law Firm
Illustrative industry benchmarks; actual costs and results vary by market, practice area, campaign, and firm. Referral arrangements are subject to applicable bar rules.
Full Visibility
See the leads!
Every lead is exclusive. Once it comes in and our team confirms intake is complete, we give you limited view access — if you approve it, you pay for the lead and it’s yours.
Knowing exactly where a lead came from is what lets you actually judge a marketing initiative — without it, you’re guessing which campaigns are working. We’re powered by Adaptive Tech, so you get full visibility into every lead and can track it from first contact through retention.
Price transparency matters to us: you always know the current price for each case type before you commit, and you can mix and match — run some case types per case and others on a monthly retainer, saving 15% on 10+ leads.
Every lead, tracked start to finish.
An example of what your firm sees inside Adaptive Tech — illustrative numbers, not live data.
Case Types & Pricing
Personal injury leads, priced by case type.
Every lead is exclusive and pre-screened before delivery. Pay per case, or move to a monthly retainer of 10+ leads and save 15%. Price transparency is important to us — you always know the case type and price before you commit.
Slip & Fall
Unsafe property conditions — wet floors, poor lighting, hazardous walkways.
Birth Injury
Labor and delivery negligence resulting in injury to mother or child.
Car Accident
Motor vehicle collisions with documented injury and identifiable liability.
Motorcycle Accident
Motorcycle collisions, frequently involving serious or permanent injury.
Workers' Compensation
On-the-job injuries seeking workers’ comp or a third-party liability claim.
Dog Bite
Animal attack claims involving medical costs and lasting physical or emotional injury.
How It Works
From ad click to case-ready lead.
- 01
We run the paid media
Search, social, and Meta campaigns target injury victims actively looking for help, right when they need it — built and reviewed with Spectera.AI for advertising compliance.
- 02
The lead enters Adaptive Tech
A secure link goes out by SMS or email within moments. We speak with claimants in 10 languages, and the conversation adapts to the injury reported.
- 03
Adaptive Tech builds the case brief
Follow-up questions matched to that injury type assemble a structured case brief in real time.
- 04
You get limited view access
Once intake is complete, we send you limited view access to the case brief so you can decide if it’s a fit.
- 05
You approve and pay for the lead
Approve it and the lead is yours — exclusive, with no fee-sharing and no bidding against other firms.
- 06
The lead moves into your workflow
Keep working it inside the Adaptive Tech dashboard, or we hand off the case file as JSON straight into your CRM.
Decision Model
Every lead passes a 7-point qualification check.
Before a lead ever reaches your firm, it has to clear every one of these.
Exclusive to your firm
Every lead is sold once. Never resold or shared with another firm.
Real, reachable person
Verified contact details — not a duplicate submission, bot, or dead number.
Incident in a state you practice
The incident occurred in a state your firm is licensed to practice in, within our nationwide coverage (excluding Texas).
No current attorney
The claimant confirmed during intake that they are not already represented.
Within the statute of limitations
The claimant confirmed their incident falls inside the applicable filing window for their state.
Actual injury and treatment
A documented injury with treatment history — not just a general inquiry.
Consent to be contacted
The claimant has opted in and is expecting to hear from a law firm.
* Criteria marked with an asterisk are cleared based on the claimant’s own response during the Adaptive Tech intake conversation, not independent legal verification by Case Scouter. See our Terms of Service for the full basis on which a lead is considered qualified.
Get Started
Get More Leads?
Tell us about your firm and we’ll tailor a lead flow to your caseload goals. We typically respond within one business day.
FAQ
Common questions from firms.
How exclusive are Case Scouter leads?
Completely. Every lead is sold to one firm, one time. We never resell or share a lead across multiple firms.
How fast will a lead reach my firm?
As soon as our Adaptive Tech platform finishes building the case brief, it’s routed to your firm — typically within seconds of the claimant completing intake, not after a callback queue. Once you start with Case Scouter, you also get access to your own Adaptive profile — that’s where every lead we send you lives, so you can always go back and review it.
What states do you serve?
We run campaigns nationwide, with the exception of Texas.
Do I have to sign a long-term contract?
No. Pay per accepted lead with no commitment, or move to a monthly retainer of 10+ leads for a 15% discount — either way, there’s no long-term lock-in.
Can I keep using my own CRM?
Yes. You can continue working a lead inside Adaptive Tech, or transition it into your firm’s existing CRM. We assist with the handoff either way.
How is pricing set?
Pricing is per accepted, exclusive lead and varies by case type based on typical case value and complexity — see our Pricing page for the current rate on every case type we run.